Methodology: Between May 20 & May 23 we distributed a digital poll via Twitter & Facebook Ads. The ads were targeting to be displayed only within Waterloo Region. In order to cast the widest net possible within our Region, no other targeting was used (e.g. age, gender, etc). No other distribution methods were used.
Reach: 921 responses were received, of which 840 were usable. The difference (81 responses) were identified as duplicate responses or with locations outside Waterloo Region.
Known Sample Bias: Only reached Twitter & Facebook users. Respondents were interested enough in Amalgamation to click the ad (the Ad text focused on amalgamation).
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