The poll was distributed between August 18th
& August 31st
via the following methods:
• Ads on Twitter, Facebook, and LinkedIn. The ads were geographically restricted to only be displayed within Waterloo Region. In order to cast the widest net possible within our Region, no other targeting was used (e.g. age, gender, etc).
• By email to residents who have previously opted-in or subscribed to receive our polls
• Physical door-hangers were delivered to several hundred households in areas that had low turnout using via the digital methods listed above
You can view the exact ads used for distribution on Twitter:
what the door hangers looked like.
Sample Size: 1568 usable responses resulted from running Twitter/Facebook/LinkedIn ads, door-hangers and the email campaign which was sent out to subscribers.
An additional 106 responses were received that were not used as they were identified as duplicate submissions or came from locations outside the Waterloo Region. Not every respondant answered all topics, so topic specific sample size is specified in the topic results presentation below.
Known Sample Bias:
• While several hundred door-hangers were distributed with details on the poll topics and how to participate, most responses came in via digital outreach (emails to subscribers, Twitter, Facebook, LinkedIn). This creates bias towards residents who are frequently online.
• The poll was distributed only in English, thereby limiting engagement from non-English speakers.
• Respondents needed to be interested enough in the poll topics to choose to participate. Those not interested in speed limits, school board or government structure may not be well represented in our sample.
• Cambridge residents are underrepresented in the sample (in large part due to above point, since the speed limit changes and polling were specific to Kitchener & Waterloo)
Are you interested in commissioning your own local poll or recommending topics we should poll on? Let us know by emailing email@example.com and we'll work together to make it happen.